The Successful Asset Manager of the Future
Recently I wrote of how both traditional and alternative managers need to focus on their clients. Their styles are converging in the marketplace and the lines between the two types of firms are blurring. This can be seen in both the products and services they provide, and the approach to their marketing efforts.
Cutting edge firms will adopt the best practices from both traditional and alternative managers. These practices will include: truly differentiated investment capabilities; strategic business planning; and outstanding execution.
The big battle ground for these managers is likely to be the pension fund industry. Pension funds have not allocated nearly as large a percentage of their assets to alternatives as endowments have. We are likely to see a secular rise in that allocation. Asset managers who can provide both investment excellence and client focused services stand the best chances for winning the battle. Aligning interests with these institutions and committing to long term relationships will be key elements to success.
Add comment January 25th, 2010
RSS Feed